Nexxus Color Assure Shampoo for Color Treated Hair 33.8 oz

Born in salons and perfected by science, each Nexxus system is crafted with proteins extracted from natures most precious ingredients. Want to protect the brilliance and beauty of your freshly colored hair? Nexxus Color Assure Shampoo is a salon crafted shampoo for color treated hair that nourishes while helping to protect color vibrancy. It gently cleanses and reawakens colored hair to give you vibrant hair that moves beautifully. Use this shampoo for colored hair after the Nexxus Color Assure Pre-Wash Primer to protect your hair color for longer. Nexxus recommends: Enriched with White Orchid, Nexxus Color Assure Shampoo for colored hair uses its formula to replenish nutrients and helps maintain color vibrancy. Use it as Step 1 in the Nexxus Color Assure Vibrancy Retention Collection, after the Pre-Wash Primer. Prime: Start with Nexxus Color Assure Primer to shield and protect hair during washing. Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner leave a few minutes and rinse. Step 3: Finish with Nexxus Color Assure Glossing Tonic, applied to damp hair, to unlock captivating shine.