L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), 1 Kit

Feria takes red to the next level of high intensity. Color booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional color vibrancy. Bold prismatic shimmering color. Aromatic shimmer serum with an oil blend of coconut, linseed & sunflower. Color booster for reds. Deep conditioning color gel. Power shimmer conditioner 86% saw silkier hair & more vibrant color. Never dull. Never flat. Never wrecks. Boosting light reflection for vibrant shimmering color. Expressive color for the visionary. Féria lets you take color to the limit with its exclusive color booster technology. A concentration of pure color, just adds it to the color mix to boost your color, and boost its power.