L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.11 Icy Blonde (Ultra Cool Blonde), 1 Kit

Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair colors from bright red, platinum blonde, rose gold, and metallic brown, to blue-black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades - no appointment necessary. Packaging may vary, what you receive may not be what is reflected on site.