Betty Beauty Blonde Betty - Color for The Hair Down There Hair Coloring Kit

I hadnt planned on starting a cosmetics company. But sitting in a hair salon in Rome a few years ago, I made a discovery. As I saw women leaving the salon, I couldnt help noticing that some would linger by the door. After a few minutes, their colorist would come back with a little paper bag, hand it to them and send them cheerfully on their way.

When I inquired about this mysterious ritual, the receptionist said: Per sotto, per farli combaciare, meaning: For the hair down there...to make it match. I thought," How genius... A home coloring kit for the hair down there! I knew there were no specialized products like this in America.

Sophisticated women, who spent time and lots of money getting their hair color just right, had no solution for coloring the hair down there. They were totally overlooking this crucial beauty area. We even found blondes who had tried to do it themselves using off-the-shelf products with terrible results. It was clear women (and even some men!) were desperate for a product like this.

Over the next two years, I worked with our manufacturer to perfect a product that would address this need. I even consulted a toxicologist to make sure that the formulation we were creating would be safe to use near this sensitive area.

Its been quite a journey. But Im thrilled to be sharing my discovery of our easy-to-use bettyTM colors with you. We call them BLONDE betty, BROWN betty, AUBURN betty and BLACK betty.

I also came up with a hot pink color not just for special occasions - our FUN betty. Response has been so terrific that were already working on more fun betty colors. When theyre here, well be delighted to let you know.

Developing this product has already led to more discoveries and more products are on the way.

I think of betty beauty as a company specializing in beauty secrets - products not on the market that solve beauty problems or just make us look and feel great.