Sparkling Holidays - 2018 USPS Forever First Class Postage Stamp U.S. Forever 50 Cents Coca-Cola Santa Christmas Sheets - Book of 20 Stamps

This is the new Sparkling Holidays Booklet of 20 foerever stamps issued by United States Postal Service in Oct 2018.

The U.S. Postal Service celebrates Christmas with four stamps featuring classic images of Santa Claus painted by famed commercial artist Haddon Sundblom. Each stamp portrays a close-up of Santas face; the four images are details from larger paintings created by Sundblom and originally published in ads for The Coca-Cola Company from the 1940s through the early 1960s. Santas legend is based on customs brought to America by European immigrants. St. Nicholas, the Dutch Sinterklaas, was one of Santas forebearers; he delivered gifts on December 5, the eve of his feast day.

The Sparkling Holidays stamps are being issued as Forever stamps. These Forever stamps will always be equal in value to the current First-Class Mail one-ounce price.