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The Preserve Toothbrush was developed by dentists and engineers to be a high performance brush - and from the start, it and its packaging are designed to have minimal impact on our Earth's resources. Through our innovative recycling partnership with Stonyfield Farms, we source at least 25% of our handle plastic from recycled yogurt cups. The Preserve's packaging is not only a reusable carrying case, but the materials are wood-based plastics from renewable forests. When you are finished with your Preserve toothbrush, the toothbrush and packaging are completely recyclable and can be turned into plastic lumber products, like park benches. Please visit Preserve's corporate website for recycling details.